We love attention to detail, that’s why the word is in our company name. We also love hearing about situations where paying attention to detail has a positive impact on the overall outcome of an initiative. Which is why the story of Rolls-Royce redesigning their Spirit of Ecstasy for their Spectre EV caught our eye…

When mentioning to friends about starting a furniture company, the immediate response more often than not was “you mean like IKEA?”. That consistent reaction alone is testament to the amazing presence that IKEA (pronounced “ee-kay-uh”) have in the furniture market. If the furniture market wasn’t so expansive, one could envisage IKEA becoming synonymous with the word ‘furniture’ - just as Hoover is to vacuum cleaner and Google is to search engine.